Advogada de formação, foi consultora no Banco Santander, na Deloitte e na Accenture, antes de abraçar a sua própria marca e empresa de formação. Dá aulas no ISEG, no ISCTE e na Porto Business School. Criou o às 9 no meu blogue, escreveu sete livros, com mais de 450 mil exemplares vendidos em Portugal e no Brasil, e reúne mais de um milhão de seguidores nas suas redes sociais. Defende a empatia como competência capaz de transformar ambientes, relações e o mundo.
Sofia Castro Fernandes escreve às quintas-feiras no MOTIVO.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 62 62" xmlns="http://www.w3.org/2000/svg"><g d="M 31 62 C 13.879 62 0 48.121 0 31 L 0 31 C 0 13.879 13.879 0 31 0 L 31 0 C 48.121 0 62 13.879 62 31 L 62 31 C 62 48.121 48.121 62 31 62 Z M 38.388 29.5 L 30.058 43.63 L 25.026 42.282 L 24.878 25.88 L 23.751 30.693 L 20.94 41.187 L 16 39.863 L 22.393 16 L 29.683 17.953 L 29.861 34.363 L 38.191 20.233 L 45.511 22.194 L 39.116 46.057 L 34.176 44.733 L 36.988 34.241 L 38.388 29.501 Z" fill="transparent" height="62px" id="oY2XOmnOx" width="62px"><path d="M 31 62 C 13.879 62 0 48.121 0 31 L 0 31 C 0 13.879 13.879 0 31 0 L 31 0 C 48.121 0 62 13.879 62 31 L 62 31 C 62 48.121 48.121 62 31 62 Z" fill="rgb(32, 243, 79)" height="62px" id="JO8WkmHfg" width="62px"/><path d="M 22.388 13.5 L 14.058 27.63 L 9.026 26.282 L 8.878 9.88 L 7.751 14.693 L 4.94 25.187 L 0 23.863 L 6.393 0 L 13.683 1.953 L 13.861 18.363 L 22.191 4.233 L 29.511 6.194 L 23.116 30.057 L 18.176 28.733 L 20.988 18.241 L 22.388 13.501 Z" fill="rgb(33, 31, 32)" height="30.057000000000016px" id="Wh4xOAHA3" transform="translate(16 16)" width="29.510999999999967px"/></g></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><g d="M 0 0 L 24 0 L 24 24 L 0 24 Z M 12 2.16 C 15.206 2.16 15.586 2.175 16.847 2.231 C 18.019 2.283 18.652 2.48 19.073 2.644 C 19.594 2.835 20.065 3.141 20.452 3.539 C 20.873 3.961 21.132 4.359 21.347 4.917 C 21.511 5.339 21.707 5.977 21.759 7.144 C 21.816 8.409 21.829 8.789 21.829 11.991 C 21.829 15.197 21.816 15.577 21.759 16.837 C 21.708 18.009 21.511 18.642 21.347 19.064 C 21.155 19.584 20.85 20.055 20.452 20.442 C 20.065 20.84 19.594 21.146 19.073 21.337 C 18.652 21.502 18.014 21.698 16.847 21.75 C 15.581 21.806 15.202 21.82 12 21.82 C 8.794 21.82 8.414 21.806 7.153 21.75 C 5.981 21.698 5.348 21.502 4.927 21.337 C 4.406 21.146 3.935 20.84 3.548 20.442 C 3.15 20.056 2.844 19.585 2.653 19.064 C 2.489 18.642 2.293 18.004 2.241 16.837 C 2.184 15.572 2.171 15.192 2.171 11.991 C 2.171 8.784 2.184 8.405 2.241 7.144 C 2.292 5.972 2.489 5.339 2.653 4.917 C 2.869 4.359 3.131 3.957 3.548 3.539 C 3.97 3.117 4.368 2.859 4.927 2.644 C 5.348 2.48 5.986 2.283 7.153 2.231 C 8.414 2.175 8.793 2.161 12 2.161 Z M 12 0 C 8.742 0 8.334 0.014 7.055 0.07 C 5.78 0.127 4.903 0.333 4.144 0.628 C 3.342 0.929 2.615 1.403 2.016 2.016 C 1.404 2.614 0.931 3.339 0.628 4.139 C 0.333 4.903 0.127 5.775 0.07 7.05 C 0.014 8.334 0 8.742 0 12 C 0 15.258 0.014 15.666 0.07 16.945 C 0.127 18.22 0.333 19.097 0.628 19.856 C 0.938 20.648 1.345 21.319 2.016 21.984 C 2.614 22.594 3.339 23.066 4.139 23.367 C 4.903 23.663 5.775 23.869 7.05 23.925 C 8.33 23.981 8.738 23.995 11.995 23.995 C 15.253 23.995 15.661 23.981 16.941 23.925 C 18.216 23.869 19.092 23.663 19.851 23.367 C 20.651 23.066 21.376 22.594 21.975 21.984 C 22.585 21.386 23.057 20.661 23.358 19.861 C 23.653 19.097 23.859 18.225 23.916 16.95 C 23.972 15.67 23.986 15.262 23.986 12.005 C 23.986 8.747 23.972 8.339 23.916 7.059 C 23.859 5.784 23.653 4.908 23.358 4.149 C 23.069 3.343 22.599 2.613 21.984 2.016 C 21.386 1.406 20.661 0.934 19.861 0.633 C 19.097 0.338 18.225 0.13 16.95 0.075 C 15.666 0.015 15.258 0 12 0 Z M 12 5.836 C 8.596 5.837 5.837 8.596 5.836 12 C 5.837 15.404 8.596 18.163 12 18.164 C 15.404 18.163 18.163 15.404 18.164 12 C 18.163 8.596 15.404 5.837 12 5.836 Z M 12 15.998 C 9.791 15.998 8.001 14.207 8.001 11.998 C 8.002 9.79 9.792 8 12.001 8 C 14.21 8 16 9.791 15.999 11.999 C 15.999 14.208 14.209 15.998 12 15.998 Z M 19.847 5.591 C 19.861 6.114 19.589 6.604 19.138 6.87 C 18.687 7.135 18.128 7.135 17.677 6.87 C 17.226 6.604 16.954 6.114 16.968 5.591 C 16.989 4.811 17.627 4.189 18.408 4.189 C 19.188 4.189 19.826 4.811 19.847 5.591 Z" fill="transparent" height="24px" id="Hu6SAyMue" width="24px"><path d="M 0 0 L 24 0 L 24 24 L 0 24 Z" fill="transparent" height="24px" id="CEyUi8RAB" width="24px"/><path d="M 12 2.16 C 15.206 2.16 15.586 2.175 16.847 2.231 C 18.019 2.283 18.652 2.48 19.073 2.644 C 19.594 2.835 20.065 3.141 20.452 3.539 C 20.873 3.961 21.132 4.359 21.347 4.917 C 21.511 5.339 21.707 5.977 21.759 7.144 C 21.816 8.409 21.829 8.789 21.829 11.991 C 21.829 15.197 21.816 15.577 21.759 16.837 C 21.708 18.009 21.511 18.642 21.347 19.064 C 21.155 19.584 20.85 20.055 20.452 20.442 C 20.065 20.84 19.594 21.146 19.073 21.337 C 18.652 21.502 18.014 21.698 16.847 21.75 C 15.581 21.806 15.202 21.82 12 21.82 C 8.794 21.82 8.414 21.806 7.153 21.75 C 5.981 21.698 5.348 21.502 4.927 21.337 C 4.406 21.146 3.935 20.84 3.548 20.442 C 3.15 20.056 2.844 19.585 2.653 19.064 C 2.489 18.642 2.293 18.004 2.241 16.837 C 2.184 15.572 2.171 15.192 2.171 11.991 C 2.171 8.784 2.184 8.405 2.241 7.144 C 2.292 5.972 2.489 5.339 2.653 4.917 C 2.869 4.359 3.131 3.957 3.548 3.539 C 3.97 3.117 4.368 2.859 4.927 2.644 C 5.348 2.48 5.986 2.283 7.153 2.231 C 8.414 2.175 8.793 2.161 12 2.161 Z M 12 0 C 8.742 0 8.334 0.014 7.055 0.07 C 5.78 0.127 4.903 0.333 4.144 0.628 C 3.342 0.929 2.615 1.403 2.016 2.016 C 1.404 2.614 0.931 3.339 0.628 4.139 C 0.333 4.903 0.127 5.775 0.07 7.05 C 0.014 8.334 0 8.742 0 12 C 0 15.258 0.014 15.666 0.07 16.945 C 0.127 18.22 0.333 19.097 0.628 19.856 C 0.938 20.648 1.345 21.319 2.016 21.984 C 2.614 22.594 3.339 23.066 4.139 23.367 C 4.903 23.663 5.775 23.869 7.05 23.925 C 8.33 23.981 8.738 23.995 11.995 23.995 C 15.253 23.995 15.661 23.981 16.941 23.925 C 18.216 23.869 19.092 23.663 19.851 23.367 C 20.651 23.066 21.376 22.594 21.975 21.984 C 22.585 21.386 23.057 20.661 23.358 19.861 C 23.653 19.097 23.859 18.225 23.916 16.95 C 23.972 15.67 23.986 15.262 23.986 12.005 C 23.986 8.747 23.972 8.339 23.916 7.059 C 23.859 5.784 23.653 4.908 23.358 4.149 C 23.069 3.343 22.599 2.613 21.984 2.016 C 21.386 1.406 20.661 0.934 19.861 0.633 C 19.097 0.338 18.225 0.13 16.95 0.075 C 15.666 0.015 15.258 0 12 0 Z" fill="rgb(32, 243, 79)" height="23.995px" id="J1MzaITh3" width="23.986px"/><path d="M 6.164 1.647 C 2.76 1.648 0.001 4.407 0 7.811 C 0.001 11.215 2.76 13.974 6.164 13.975 C 9.568 13.974 12.327 11.215 12.328 7.811 C 12.327 4.407 9.568 1.648 6.164 1.647 Z M 6.164 11.809 C 3.955 11.809 2.165 10.018 2.165 7.81 C 2.166 5.601 3.956 3.811 6.165 3.811 C 8.374 3.811 10.164 5.602 10.163 7.811 C 10.163 10.019 8.373 11.809 6.164 11.809 Z M 14.011 1.402 C 14.025 1.925 13.753 2.415 13.302 2.681 C 12.851 2.946 12.292 2.946 11.841 2.681 C 11.39 2.415 11.118 1.925 11.132 1.402 C 11.153 0.622 11.791 0 12.572 0 C 13.352 0 13.99 0.622 14.011 1.402 Z" fill="rgb(32, 243, 79)" height="13.975055983543397px" id="rWMnJIHAI" transform="translate(5.836 4.189)" width="14.011502496009914px"/></g></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><g d="M 0 0 L 24 0 L 24 24 L 0 24 Z M 12 0 C 5.373 0 0 5.373 0 12 C 0 17.628 3.875 22.35 9.101 23.647 L 9.101 15.667 L 6.627 15.667 L 6.627 12 L 9.1 12 L 9.1 10.42 C 9.1 6.336 10.949 4.442 14.959 4.442 C 15.719 4.442 17.031 4.592 17.567 4.74 L 17.567 8.064 C 17.106 8.029 16.643 8.014 16.181 8.02 C 14.214 8.02 13.453 8.765 13.453 10.703 L 13.453 12 L 17.373 12 L 16.7 15.667 L 13.453 15.667 L 13.453 23.912 C 19.396 23.195 24 18.135 24 12 C 24 5.373 18.627 0 12 0 Z" fill="transparent" height="24px" id="wm8BQldp3" width="24px"><path d="M 0 0 L 24 0 L 24 24 L 0 24 Z" fill="transparent" height="24px" id="lKPIdQu3h" width="24px"/><path d="M 12 0 C 5.373 0 0 5.373 0 12 C 0 17.628 3.875 22.35 9.101 23.647 L 9.101 15.667 L 6.627 15.667 L 6.627 12 L 9.1 12 L 9.1 10.42 C 9.1 6.336 10.949 4.442 14.959 4.442 C 15.719 4.442 17.031 4.592 17.567 4.74 L 17.567 8.064 C 17.106 8.029 16.643 8.014 16.181 8.02 C 14.214 8.02 13.453 8.765 13.453 10.703 L 13.453 12 L 17.373 12 L 16.7 15.667 L 13.453 15.667 L 13.453 23.912 C 19.396 23.195 24 18.135 24 12 C 24 5.373 18.627 0 12 0 Z" fill="rgb(32, 243, 79)" height="23.912px" id="A_FvwHXhG" width="24px"/></g></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><g d="M 0 0 L 24 0 L 24 24 L 0 24 Z M 22.223 0 L 1.772 0 C 0.792 0 0 0.773 0 1.73 L 0 22.266 C 0 23.222 0.792 24 1.772 24 L 22.223 24 C 23.203 24 24 23.222 24 22.27 L 24 1.73 C 24 0.773 23.203 0 22.223 0 Z M 7.12 20.452 L 3.558 20.452 L 3.558 8.995 L 7.12 8.995 Z M 5.34 7.434 C 4.584 7.463 3.873 7.076 3.487 6.426 C 3.101 5.776 3.101 4.967 3.487 4.317 C 3.873 3.667 4.584 3.28 5.34 3.309 C 6.461 3.334 7.358 4.25 7.358 5.371 C 7.358 6.493 6.461 7.409 5.34 7.434 Z M 20.452 20.452 L 16.894 20.452 L 16.894 14.882 C 16.894 13.556 16.87 11.845 15.042 11.845 C 13.191 11.845 12.909 13.294 12.909 14.789 L 12.909 20.452 L 9.356 20.452 L 9.356 8.995 L 12.769 8.995 L 12.769 10.561 L 12.816 10.561 C 13.289 9.661 14.452 8.709 16.181 8.709 C 19.786 8.709 20.451 11.081 20.451 14.166 L 20.451 20.452 Z" fill="transparent" height="24px" id="eeDWYKgu4" width="24px"><path d="M 0 0 L 24 0 L 24 24 L 0 24 Z" fill="transparent" height="24px" id="KoTBFGuWh" width="24px"/><path d="M 22.223 0 L 1.772 0 C 0.792 0 0 0.773 0 1.73 L 0 22.266 C 0 23.222 0.792 24 1.772 24 L 22.223 24 C 23.203 24 24 23.222 24 22.27 L 24 1.73 C 24 0.773 23.203 0 22.223 0 Z M 7.12 20.452 L 3.558 20.452 L 3.558 8.995 L 7.12 8.995 Z M 5.34 7.434 C 4.584 7.463 3.873 7.076 3.487 6.426 C 3.101 5.776 3.101 4.967 3.487 4.317 C 3.873 3.667 4.584 3.28 5.34 3.309 C 6.461 3.334 7.358 4.25 7.358 5.371 C 7.358 6.493 6.461 7.409 5.34 7.434 Z M 20.452 20.452 L 16.894 20.452 L 16.894 14.882 C 16.894 13.556 16.87 11.845 15.042 11.845 C 13.191 11.845 12.909 13.294 12.909 14.789 L 12.909 20.452 L 9.356 20.452 L 9.356 8.995 L 12.769 8.995 L 12.769 10.561 L 12.816 10.561 C 13.289 9.661 14.452 8.709 16.181 8.709 C 19.786 8.709 20.451 11.081 20.451 14.166 L 20.451 20.452 Z" fill="rgb(32, 243, 79)" height="24px" id="p8RjkHVI0" width="24px"/></g></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 21 24" xmlns="http://www.w3.org/2000/svg"><path d="M 15.073 0 L 11.028 0 L 11.028 16.348 C 11.028 18.296 9.472 19.896 7.536 19.896 C 5.6 19.896 4.045 18.296 4.045 16.348 C 4.045 14.435 5.565 12.87 7.433 12.8 L 7.433 8.696 C 3.319 8.766 0 12.139 0 16.348 C 0 20.59 3.388 24 7.57 24 C 11.754 24 15.142 20.556 15.142 16.348 L 15.142 7.965 C 16.699 9.106 18.57 9.737 20.5 9.774 L 20.5 5.67 C 17.458 5.565 15.073 3.06 15.073 0 Z" fill="rgb(32, 243, 79)" height="24px" id="qncfMpLNJ" width="20.5px"/></svg>)